Here is a position paper by Cornelius about the popular image of archaeology. What archaeologists do is based on various clichÃ©s which emphasise, among other things, adventurous fieldwork, the discovery of treasures and historical detective work. Although archaeologists may see themselves differently, their image in popular culture reveals a lot about how the subject is perceived and why it is so widely appreciated at present. I suggest that archaeologists ought to assess the potential social benefits of their popular image and address them explicitly in their work. Click here to read my full argument about PopularArchaeology.